Working at the intersection of design research & strategy. I believe that the key to impactful design lies in understanding the people who use it. My approach is an intricate dance of empathy and curiosity, delving deep to uncover the core needs, motivations, and behaviors that drive users. By combining qualitative insights with research,  I craft products, services, and experiences that resonate deeply with people, drawing inspiration from diverse contexts and leveraging my expertise in various design disciplines.