Experience
With a background in human-centered design, design research and storytelling, I have collaborated with diverse teams across sectors including sustainability, healthcare, social entrepreneurship, and future foresight in London, Mumbai, Nairobi, and Germany. I believe that the key to impactful design lies in understanding the people who use it. My approach is rooted in empathy and curiosity, seeking to uncover the underlying needs, motivations, and behaviors of users. By combining qualitative insights with research, I craft compelling, user-centric products, services, and experiences that resonate deeply with people and enhance user satisfaction.
USER-RESEARCH
In-depth studies to understand user needs, pain points, and behaviours.
USABILITY TESTING
Evaluating products to ensure they are intuitive and meet user expectations.
FUTURING
Road-mapping & planning future scenarios.
SERVICE DESIGN
Creating holistic service experiences that delight users at every touchpoint.
STRATEGY
Developing data-driven strategies to guide product design and development.