︎Social Entrepreneurship
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Scaling Artisan
Production at LYNK
At LYNK, a social enterprise connecting informal sector workers to employment opportunities, the challenge was transforming highly customized furniture pieces into scalable products without losing artisanal value.
PROJECT SCALING ARTISAN PRODUCTION
SECTOR SOCIAL ENTREPRENEURSHIP
ORGANISATION LYNK
ROLE DESIGN LEAD | STRATEGY | PRODUCT DEVELOPMENT | VISUAL DESIGN UX/UI
DURATION 1 YEAR, 2 MONTHS
KEY METHODOLOGIES & TOOLS
DESIGN STRATEGY | USER INTERVIEWS | PRODUCT DESIGN & DEVELOPMENT
SECTOR SOCIAL ENTREPRENEURSHIP
ORGANISATION LYNK
ROLE DESIGN LEAD | STRATEGY | PRODUCT DEVELOPMENT | VISUAL DESIGN UX/UI
DURATION 1 YEAR, 2 MONTHS
KEY METHODOLOGIES & TOOLS
DESIGN STRATEGY | USER INTERVIEWS | PRODUCT DESIGN & DEVELOPMENT
The existing model of bespoke furniture showcased craftsman skill but created
bottlenecks in production, transportation, and inventory management. The solution required balancing
standardization with customization—maintaining personalization while enabling efficient production.
bottlenecks in production, transportation, and inventory management. The solution required balancing
standardization with customization—maintaining personalization while enabling efficient production.
︎Evaluating skillsets
Through systematic evaluation of carpenter skillsets and customer demand patterns, distinct "furniture families" emerged that leveraged specific craftsman competencies. Collaborative design sessions with carpenters produced modular furniture systems that assembled through simple slotting mechanisms and flat-packed for efficient transport
︎Streamlining customer journeys
Customers retained customization through mix-and-match components while production became predictable and scalable. Implementation included integrating furniture galleries into carpenter profiles, streamlining the customer journey and ultimately increasing sales through standardized yet customizable offerings that preserved the platform's artisanal identity.
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