UX & HCD
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Boda Pesa Scale Up
Exploring product market fit and investigating the relevance of PesaKit’s Boda Pesa roving agent model in peri-urban regions of Kenya. PesaKit is a fintech network agent revolutionizing last-mile access to financial services and digital commerce through mobile money agents.
PROJECT BODA PESA SCALE UP
PROJECT TYPE DESIGN SPRINT
SECTOR DIGITAL MOBILE MONEY
ORGANISATION IDEO.ORG
ROLE DESIGN LEAD | HCD | UX/UI | VISUAL COMMUNICATION
DURATION
KEY METHODOLOGIES & TOOLS
USER INTERVIEWS | JOURNEY MAPS | PERSONAS | EVALUATION MATRIX | UX/UI RECOMMENDATIONS | RAPID PROTOTYPING OF WIREFRAMES
In the course of this 4 week sprint we focused on conducting user research and answering questions on what parameters such as customer needs, population density & economic vibrancy are needed to make a location successful for Boda Pesa’s roving agent model.
We set out to better understand the conditions & criteria that might indicate which new regions are most ready for scaling the Boda Pesa model.
We carried out research in 4 peri-urban regions allowing us to collect valuable insights and leaving us with additional questions that would be crucial for continued exploration....
Some key barriers and challenges that users & agents encountered along their user journey centered around trust, safety, security & accessibility.
Across different regional contexts, we identified 3 different types of agents necessary for the sucess of Boda Pesa.
The Entrepreneurial Agent
The financially driven agent who is looking to expand their business and is willing to take up another engagement so long as it adds value to their income.
The Community Agent
An agent that has personal relations with customers and people in the community and is willing to go the extra mile for them.
The Complacent Agent
An agent that is content with how their business is currently running and don’t consider their business a main source of income.
We created a set of rubrics to guide PesaKit towards the types of agents and locations that would make Boda Pesa successful...
...and designed experiments that would help further investigate how to tackle key issues for agents and users of Boda Pesa centered around incentives, willingness to pay and safety & security concerns.
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Scaling Artisan
Production at LYNK
At LYNK, a social enterprise connecting informal sector workers to employment opportunities, the challenge was transforming highly customized furniture pieces into scalable products without losing artisanal value.
PROJECT SCALING ARTISAN PRODUCTION
SECTOR SOCIAL ENTREPRENEURSHIP
ORGANISATION LYNK
ROLE DESIGN LEAD | STRATEGY | PRODUCT DEVELOPMENT | VISUAL DESIGN UX/UI
DURATION 1 YEAR, 2 MONTHS
KEY METHODOLOGIES & TOOLS
DESIGN STRATEGY | USER INTERVIEWS | PRODUCT DESIGN & DEVELOPMENT
SECTOR SOCIAL ENTREPRENEURSHIP
ORGANISATION LYNK
ROLE DESIGN LEAD | STRATEGY | PRODUCT DEVELOPMENT | VISUAL DESIGN UX/UI
DURATION 1 YEAR, 2 MONTHS
KEY METHODOLOGIES & TOOLS
DESIGN STRATEGY | USER INTERVIEWS | PRODUCT DESIGN & DEVELOPMENT
The existing model of bespoke furniture showcased craftsman skill but created
bottlenecks in production, transportation, and inventory management. The solution required balancing
standardization with customization—maintaining personalization while enabling efficient production.
bottlenecks in production, transportation, and inventory management. The solution required balancing
standardization with customization—maintaining personalization while enabling efficient production.
︎Evaluating skillsets
Through systematic evaluation of carpenter skillsets and customer demand patterns, distinct "furniture families" emerged that leveraged specific craftsman competencies. Collaborative design sessions with carpenters produced modular furniture systems that assembled through simple slotting mechanisms and flat-packed for efficient transport
︎Streamlining customer journeys
Customers retained customization through mix-and-match components while production became predictable and scalable. Implementation included integrating furniture galleries into carpenter profiles, streamlining the customer journey and ultimately increasing sales through standardized yet customizable offerings that preserved the platform's artisanal identity.
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