︎ I am a designer, working at the intersection of design research, human centered design & strategy. I believe that the key to impactful design lies in understanding the people who use it. My approach is an intricate dance of empathy and curiosity, delving deep to uncover the core needs, motivations, and behaviors that drive users. By harmonizing qualitative insights with meticulous research, I craft products, services, and experiences that are not only user-centric but also compelling narratives in themselves.